January 5, 2023

Welcoming 2023 with Exciting News

Attune entered 2023 renewed and more focused than ever on making insurance as easy as it should be. In pursuit of that goal, as of January 4th 2023, Attune is now part of Cake Insure, Pinnacol Assurance’s digital managing general agent (MGA).

Message from our CEO:

“In 2023 we have the opportunity to focus on our core strengths in the P&C industry and to continue delivering a tech enabled platform that unlocks a seamless commercial binding experience, robust product offering and not to mention, a world class customer care team for our agents, brokers and their small business clients,” said James Hobson, CEO of Attune. “With Pinnacol we have found an investor that both shares our vision for how to create an exceptional insurance experience and has the experience and scale from being Colorado’s largest workers’ compensation provider with over 100 years of experience.”


  • Is anything changing to the Attune Portal? No, you still have access as normal, this acquisition will not impact your Attune experience. Everything from commissions to servicing will remain unchanged. While we have joined the Pinnacol family, we’ll continue to operate with the Attune name.
  • What’s going to happen to all the policies written through the Attune Portal? Nothing. You can still quote, bind, edit, and review all your clients’ policies in the Attune Portal directly just as before.
  • What’s next for Attune? We’re working to bring you new products, classes, and portal features. Keep an eye out for more updates to come soon and be sure to follow us on LinkedIn.

If you have any questions, please get in touch with your Account Manager or the Customer Care team, we are here for you.